Commercial Art

A professional Graphic Designer and Illustrator by trade ~ when he’s not painting ~ Chuck has completed National and not-so-National projects for clients like Disney, Universal Music Publishing Group, BMG Music Publishing, Killer Tracks, FirstCom and Network Music and smaller concerns like the Los Angeles County Fair, Stargaze Publishing, Mt. Helix Park Foundation and the San Diego Museum of Art Artists Guild.

Egos are left at the door with Chuck and macStudios. The primary goal is to sell product, enhance market share and just LOOK irresistible to potential customers!

"...when macStudios is in the mix, we often get a 125% bump in sales!"
~ Todd Kern, former Director of Marketing, Killer Tracks

"This is a creative well, rich with design expertise and genius! If you’re looking for the Super Hero of the design world, you’ve found 'em!”"
~ Cristy Hyatt Coffey, Marketing Manager, FirstCom Music


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Event Signage | Fine Art Festival
San Diego Museum of Art Artists Guild
Indoor and outdoor promotion for a three-day art festival
held inside the Museum. Imagery from a number of  the
26 exhibiting Artists was utilized to draw interest from
surrounding venues and traffic patterns around Balboa Park
in San Diego, CA.

Outdoor Vinyl





Indoor Foamcore




All materials were designed to fit within the Corprorate ID
established for the Museum’s Artists Guild among it’s other
collateral promotions.

contact me if you need highly-effective Corporate promos

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DarkFly DVD
Firstcom Music at Universal Music Group
From concept through final print production, even the
name was ours. The design was so successful, FirstCom
booth was out of Demo DVDs the first morning of a
three-day NAB tradeshow in Las Vegas, NV.



Double CD packaging below. Featuring DarkFly and
a second product piggybacked, so the user booklet was
designed as one insert with flipped text for each offering.
Trimmed printing costs down from two books and boxes
and integrated usage at the same time!



A full ad campaign with lots of fun schwag supported
this popular product offering... including a spankin’ new
Mini Cooper given away in a world-wide contest!

We designed the FirstCom booth below as well...
...on a very limited budget...
...and it was awarded by the tradeshow officials.



“I know we’ll always have the most diverse number of choices
with macStudios’ work. They cover every conceptual angle
we throw at them with fast and efficient intensity. Their
understanding of aesthetics and the effectiveness of the
promotional materials they create is second to none.”

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Beijing Olympics DigiPak
Killer Tracks at Universal Music Group
Designed and illustrated to bring the feel of victory to
music used in promotions with an Olympic flavor.



“Chuck is a brilliant designer that works well in a multitude
of formats. He is extremely creative and full of fresh ideas
that help communicate effective marketing messages.
It's very rare to find a creative talent that also keeps a
keen eye on the ultimate business objective.”
contact me if you need highly-effective Corporate promos

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BiNOC Proposal
St. Clair Group
Proposal for positioning a non-profit corporation to plan
and execute major fundraising campaigns benefiting a
number of charitable concerns in and around San Diego
and Mexico through golf tournaments, competitive
sailing events and merchandising.



The folder was made from sailcloth, wood doweling and
tied shut with maritime rope...
contact me if you'd like your own one-off presentation

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Latin Music Direct Mailer
BMG Music
Targeted at the Latin production music market, this die-cut
folder and demo CD was given out at tradeshows and on
personal visits by BMG reps to large music clientel in
Mexico and South America.


Interior spread...


Designed to carry a sample music CD for direct mailing,
it features a backstage room at a concert with instruments
and equipment cases. All hand-rendered from scratch in
PhotoShop... even the beer bottles and concert passes!
contact me if you'd like your own self-mailing materials

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AMPED Newszine
Firstcom Music at Universal Music Group
A monthly print, then internet, magazine sent to FirstCom
Music customer base to keep them in the loop with what
the company was up to: New Releases, digital leanings
within market, talent features and industry news.



The kiosk “Les Paul” girl was so popular, a foldout poster
was inserted in the NAB2007 issue...
contact me if you need business-to-business materials

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heART of Mt. Helix Poster
Mt. Helix Park Foundation
Centering on an original watercolor I painted “live” at
the 2008 fundraiser, the corporate ID for the 2009 event
drew on the energy and generosity of the evening as you
can see from the large amount of local sponsors.


contact me if you need posters or event support

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The Medium Newsletter
San Diego Museum of Art Artists Guild
A monthly publication for a major support group of the
San Diego Museum of Art. Each issue is laid out in full
color, greyscale for laser printing and downloadable at
the Guild website. http://www.sdmaag.org/



Interior spread...

contact me for your publications, once or once a month!

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Thummer Mascot  Los Angeles County Fair
When the Fair wanted to reintroduce their original mascot,
Thummer, to Fairgoers after a number of years, they had
me update his "look". I not only did that, but incorporated
"Thummer" into all our advertising and promo items and
developed Barnyard Friends for him. Rico - the racehorse,
Angie - the Angora rabbit, Ken - a bull that lifts weights
(Angie's boyfriend) and a mother hen to watch over them!

 
     Original Thummer                     Updated Character

contact me if you need effective product/service graphics

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Art That Sells Logo
Developed as a mark for my "finer arts" business.



The arrow pointing up representing my positive attitude
about being a Fine Artist, the swash as the fluidity of the
mediums I use and the interaction with my audience.
contact me if you need an identity ~ corporate or private!

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Artist Tradecard  Chuck McPherson
A great promotional tool that has a full-color presentation
of my own fine art at a very low cost to print. On average
12¢ cost per unit for a 4" x 6" card.



And BOY does it have impact! We give away six times as
many tradecards as business cards now...

contact me if you'd like your own!

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Internet E-verts | For only $100!
Need to get attention for an upcoming Workshop, Demo,
Appearance or just a get-together? Let me design a custom
one for you that can be posted on your site, send as an
attachment or in-line art in e-mail!

    

contact me... I can usually turn in a day or two.

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