Commercial Art
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A professional Graphic Designer and Illustrator by trade ~ when he’s not painting ~ Chuck has completed National and B2B projects for clients like Disney, Universal Music Publishing Group, BMG Music Publishing, Killer Tracks, FirstCom and Network Music and smaller concerns like the Los Angeles County Fair, Stargaze Publishing, Mt. Helix Park Foundation and the San Diego Museum of Art Artists Guild. Egos are left at the door with Chuck and macStudios. The primary goal is to sell product, enhance market share and just LOOK irresistible to potential customers! "...when macStudios is in the mix, we often get a 125% bump in sales!" ~ Todd Kern, former Director of Marketing, Killer Tracks "This is a creative well, rich with design expertise and genius! If you’re looking for the Super Hero of the design world, you’ve found 'em!”" ~ Cristy Hyatt Coffey, Marketing Manager, FirstCom Music ______________________________________________ Publishing | Stelletwal Novel Series Medieval fantasy meets sword and sorcery as Kaliopy and Rinion's destiny leads them down paths tainted with deception and strife. The truths of their pasts surface as they combat the perils of their present while upholding the honor and love that binds them to their kingdoms and to each other.

(Hard and soft versions) ORDER NOW!
contact me if you need adventurous illustration ______________________________________________ Non-Profit Public Signage | Liberty Station, Point Loma San Diego Watercolor Society Advertising monthly Member Shows and "First Friday" Reception dates to visitors coming to the NTC Promenade Gallery Row, posters are designed and positioned to draw them into Society Fine Art Gallery as a first destination... Exterior Corridor Usage Posters  All posters were sized to fit into rolling "sandwich" board. contact me if you need highly-effective Non-profit promos ______________________________________________ Event Signage | Fine Art Festival San Diego Museum of Art Artists Guild Indoor and outdoor promotion for a three-day art festival held inside the Museum. Imagery from a number of the 26 exhibiting Artists was utilized to draw interest from surrounding venues and traffic patterns around Balboa Park in San Diego, CA. Outdoor Vinyl    Indoor Foamcore   All materials were designed to fit within the Corprorate ID established for the Museum’s Artists Guild among it’s other collateral promotions. contact me if you need highly-effective Corporate promos ______________________________________________ DarkFly DVD Firstcom Music at Universal Music Group From concept through final print production, even the name was ours. The design was so successful, FirstCom booth was out of Demo DVDs the first morning of a three-day NAB tradeshow in Las Vegas, NV.  Double CD packaging below. Featuring DarkFly and a second product piggybacked, so the user booklet was designed as one insert with flipped text for each offering. Trimmed printing costs down from two books and boxes and integrated usage at the same time!  A full ad campaign with lots of fun schwag supported this popular product offering... including a spankin’ new Mini Cooper given away in a world-wide contest! We designed the FirstCom booth below as well... ...on a very limited budget... ...and it was awarded by the tradeshow officials.  “I know we’ll always have the most diverse number of choices with macStudios’ work. They cover every conceptual angle we throw at them with fast and efficient intensity. Their understanding of aesthetics and the effectiveness of the promotional materials they create is second to none.” ______________________________________________ Beijing Olympics DigiPak Killer Tracks at Universal Music Group Designed and illustrated to bring the feel of victory to music used in promotions with an Olympic flavor.  “Chuck is a brilliant designer that works well in a multitude of formats. He is extremely creative and full of fresh ideas that help communicate effective marketing messages. It's very rare to find a creative talent that also keeps a keen eye on the ultimate business objective.” contact me if you need highly-effective Corporate promos ______________________________________________ BiNOC Proposal St. Clair Group Proposal for positioning a non-profit corporation to plan and execute major fundraising campaigns benefiting a number of charitable concerns in and around San Diego and Mexico through golf tournaments, competitive sailing events and merchandising.  The folder was made from sailcloth, wood doweling and tied shut with maritime rope... contact me if you'd like your own one-off presentation ______________________________________________ Latin Music Direct Mailer BMG Music Targeted at the Latin production music market, this die-cut folder and demo CD was given out at tradeshows and on personal visits by BMG reps to large music clientel in Mexico and South America.  Interior spread...  Designed to carry a sample music CD for direct mailing, it features a backstage room at a concert with instruments and equipment cases. All hand-rendered from scratch in PhotoShop... even the beer bottles and concert passes! contact me if you'd like your own self-mailing materials ______________________________________________ AMPED Newszine Firstcom Music at Universal Music Group A monthly print, then internet, magazine sent to FirstCom Music customer base to keep them in the loop with what the company was up to: New Releases, digital leanings within market, talent features and industry news.  The kiosk “Les Paul” girl was so popular, a foldout poster was inserted in the NAB2007 issue... contact me if you need business-to-business materials ______________________________________________ heART of Mt. Helix Poster Mt. Helix Park Foundation Centering on an original watercolor I painted “live” at the 2008 fundraiser, the corporate ID for the 2009 event drew on the energy and generosity of the evening as you can see from the large amount of local sponsors.  contact me if you need posters or event support ______________________________________________ The Medium Newsletter San Diego Museum of Art Artists Guild A monthly publication for a major support group of the San Diego Museum of Art. Each issue is laid out in full color, greyscale for laser printing and downloadable at the Guild website. http://www.sdmaag.org/  Interior spread...  contact me for your publications, once or once a month! ______________________________________________ Thummer Mascot Los Angeles County Fair When the Fair wanted to reintroduce their original mascot, Thummer, to Fairgoers after a number of years, they had me update his "look". I not only did that, but incorporated "Thummer" into all our advertising and promo items and developed Barnyard Friends for him. Rico - the racehorse, Angie - the Angora rabbit, Ken - a bull that lifts weights (Angie's boyfriend) and a mother hen to watch over them!  Original Thummer Updated Character  contact me if you need effective product/service graphics
Posters Los Angeles County Fair The last of ten posters designed and illustrated from 1989 through 1997 to promote this annual fair.
 contact me if you need effective venue graphics
______________________________________________ Art That Sells Logo Developed as a mark for my "finer arts" business.  The arrow pointing up representing my positive attitude about being a Fine Artist, the swash as the fluidity of the mediums I use and the interaction with my audience. contact me if you need an identity ~ corporate or private! ______________________________________________ Artist Tradecard Chuck McPherson A great promotional tool that has a full-color presentation of my own fine art at a very low cost to print. On average 12¢ cost per unit for a 4" x 6" card.  And BOY does it have impact! We give away six times as many tradecards as business cards now... contact me if you'd like your own! ______________________________________________ Internet E-verts | For only $100! Need to get attention for an upcoming Workshop, Demo, Appearance or just a get-together? Let me design a custom one for you that can be posted on your site, send as an attachment or in-line art in e-mail!  contact me... I can usually turn in a day or two. ______________________________________________
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